I've never really used Vaseline brand lotion, so I'm not sure how this compares to the other types out there. This lotion advertises that it has cocoa butter and vitamin E as its special ingredients. The cocoa butter is supposed to smooth away roughness and the appearance of dark spots. It doesn't give a time frame for when it's supposed to happen, but I doubt it'll show in this one 10oz bottle.
I enjoy the smell. The lotion is not at all thick, which is a downside for me. There doesn't seem to be enough cocoa butter in it to make it at all buttery. I also don't like how it feels tacky on application. However, when it finally gets absorbed into the skin, I do feel moisturized.
Overall, I'm not sure I'd buy this again unless there was an amazing deal on it.
This shows how runny the lotion is - I prefer mine to stay in a stiff, moisturizing peak when I move my hand around. :)